President's Message 
MJPA will shortly begin a celebration of our 20th Anniversary. I know it well as my first child was just 3 weeks old when the company was founded. And, he will be 20 in February. As he has grown, so has our company. And, much as you deal with a 20 year old young adult different that a child or teenager, the way we did business in 1992 is dramatically different than how we conduct business now.
And, it is not just the technology side of business which has changed so dramatically. Add both September 11, 2001 and also the US and World economic situation of 2008 (and which we are still living in and adapting). It is not just the travel business, but business in general has totally and completely changed. I have heard it called the new normal and it is here to stay.
Throughout this 20 year period there are companies that have perished and there are companies that have survived. Those that survived has done so by adapting. MJPA was able to adapt and we grew our business dramatically in 2002 then, as a result of the economic downturn in 2008, we had to adapt again. We were successful, we grew and have survived. And, as we look at 2012 and our 20th Anniversary, we are very optimistic. We want to thank our loyal group of clients, sponsors, suppliers and attendees. And we await an exciting new group of clients and programs for 2012.
MJPA has adapted to the new normal with increased levels of service and higher operating standards, in an era that has been defined by deficiencies time deficits, budget deficits and staffing deficits. As time becomes more compressed, economic conditions constantly in motion, up and down, and many of our decisions affected by domestic and world events, our team at MJPA has made the commitment to increase our operational standards, moving them up a few notches. We quickly determined that to flourish we must be a leader.
MJPA has enhanced our standard of service while others are cutting back. We have maintained the highest level of consistency, dependability and reliability in our efforts to exceed our clients expectations. We have strengthened our MJPA team by restructuring the function that each member performs. Our experienced in-house meeting and event planners, logistics and operations managers, and support staff provide a synergistic working process for our clients. I am truly grateful for our team. They are truly the best in the business!
While this new normal for some may dictate decreased services, MJPA has applied new strategies and tactics to achieve a higher level of service and continue to enhance our value to our clients. We are in the business of not just meeting but exceeding the expectations of our clients, sponsors, suppliers and attendees of our events. This is how we measure our success. MJPA takes pride in the integrity of our team and our ability to deliver consistently high-quality conferences, educational programs and seminars with the deepest commitment to our clients. Our client partnerships have grown stronger, our relationships with sponsors and suppliers is rock solid and our programs are consistently drawing attendees who want to learn, network and develop new business opportunities.
Over these past three years, we have adapted our business model, moving from single day events to multi-day conferences. And, on behalf of our clients, we are truly pleased to produce a number of what we call must attend events. For 2011 and/or 2012 our client programs include: Amadeus, CLIAs Cruise3sixty, ExecConnect Elite Agent Symposium, Mountain Travel Symposium, The PhoCusWright Conference, Signature Travel Networks Annual Sales Meeting, Tour and Travel Exchange and USTOA.
We thank you, our clients, our clients sponsors and suppliers and the thousands of attendees and industry leaders who have supported our programs. We appreciate your support, allowing MJPA to flourish and we look forward to working with you in the future.
Michael J. Pierson
President
